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Mobile Broadband – Advantages and Disadvantages

Wireless is the new kid on the block that seems set for greatness. How could it not be, after all, when it offers various degrees of freedom that previously simply did not exist? By avoiding the clutter of wires, and allowing portable notebooks to truly be as portable as they should, wireless technology has found a place in the hearts of even the most jaded computer users.

Mobile broadband is an extension of this newfound freedom. By offering high-speed, broadband, internet access of a wireless nature through portable modems, telephones or other custom devices, it allows, again, for more freedom. Unfortunately this freedom comes with disadvantages too.

Two major advantages of mobile broadband

Firstly, mobile broadband offers unprecedented levels of convenience as far as broadband internet is concerned. All that is needed is the modem, and internet access is readily available, in theory anyway. If coverage is good enough, it would be completely possible to use mobile broadband overseas from any computer terminal you happen to pass by.

Secondly, the complete lack of need for a landline makes for further flexibility. Whether at home, work, or the park, a land line is completely unnecessary. This translates into even less cables dangling around, and even greater portability.

Two major disadvantages of mobile broadband

Firstly, rather unfortunately, the range of reception for most mobile broadband networks seems to be decidedly limited for now. Sometimes the bad reception exists in ‘pockets’ here and there from which connecting to the broadband internet is not possible, but at other times it can be entire areas that are simply not covered. Also worrisome is the fact that when there is a high concentration of users in a particular area utilizing the mobile broadband, it can cause a general slowdown in service.

Secondly, the bandwidth available to mobile broadband customers is generally much smaller than their more conventional cousins. Although this particular limitation would go unnoticed to most casual users, heavier internet users would find it stifling to their activities. Some current mobile broadband providers charge on a per-MB usage basis and this too can end up being costly unless the broadband is used sparingly.

As a verdict, mobile broadband has a vast potential that can be tapped into and taken advantage of, however it remains very much limited as of yet. That said, it should be noted that the same was said of wireless networks at one point in time, not so very long ago, and as such never underestimate what tomorrow may bring.

For the casual user that values mobility and convenience over speed and consistency, mobile broadband is still a pretty attractive option. However for heavy internet users, and others that simply cannot, or do not, wish to handle the reception problems or bandwidth limitations, it may be unwise to sign up to this particular option just yet. Once the kinks are worked out of the execution, mobile broadband really will come into its own as the preferred form of internet access.

Mobile Internet

What is it?

There are three key factors that have seen the mobile internet become a reality:

1. better handsets, screens and memory

2. better data connections through 3g

3. flat rate data-pricing.

Most mobile users in the UK now have both internet browsing and email capabilities on their phones. In fact surveys have shown that 46% of people in the UK have accessed the mobile internet. With such a large number of users there is significant potential for marketing and advertising.

With the advent of internet focussed phones, such as Apple’s iphone, some have argued that the mobile and PC internets are the same, and thus specific strategies or content for each audience is unnecessary.

The other side of this argument is that the mobile internet is significantly different for a number of reasons:

1. handset screen and keyboard size make the functionality and experience different

2. the user experience with mobile means that they will tend to access in the internet in short bursts or ‘snacking’

3. the MNO portals and repurposing of content means that the mobile user will see a different internet to the PC user (see below).

How does it work?

When most users log in to the mobile internet they will be taken to their operator portal, Vodafone Live! or T-Zones. Although many of these portals or ‘walled gardens’ include search tools, they make it difficult for the user to navigate outside of them.

To log on to the mobile internet outside of these walled gardens requires a good technical knowledge of the phone and internet settings.

Significantly, the MNOs repurpose content, ostensibly to improve the speed and compatibility with the mobile device. This can mean that the look and functions of a website are quite different to the PC-based internet. It also means that some sites, depending on the network are blocked entirely.

A few examples

Google have already made significant inroads to providing mobile search and mobile applications, such as email and maps. As yet, the company has not included it’s AdWords advertising into these applications but is widely expected to do so at some point.