As mobile devices with Internet capabilities become more popular, the need for a more functional browser system is necessary. Netbiscuits has bounced on this demand and instituted its inaugural software platform, which supports Adobe Flash and AJAX technologies, enabling developers to create a new and better experience for mobile Internet users. This new development has the ability to “deliver high-quality, tailored Web experiences that incorporate mobile advertising and shopping on virtually any mobile device.” With Netbiscuits’s latest platform, mobile Internet users can begin to experience the Web like they would on a PC, which is great news for mobile advertisers.
The Netbiscuit innovation eradicates many of the challenges presented to Mobile Internet advertisers and users alike. Now, all content is perfectly formatted and can be shared on any device throughout the globe, on any network. Essentially, Netbiscuit provides developers a “toolkit” to produce various Mobile Internet applications such as “mobile advertising landing pages, content shops, audio and video downloads and more.” The high-quality content makes using the Mobile Internet more enjoyable and thus will attract a greater audience.
Netbiscuits was developed by Dynetic Solutions and is aimed at bringing new advertising techniques to the mobile phone. This is especially important in the mobile marketing arena, as mobile phones with Internet capabilities become the norm rather than the exception.
Consumers are continually looking to use there phones to make life easier. From a survey conducted by Techcrunch.com, the main thing that consumers are looking for out of there smartphones is to be able to retrieve email, depleting the necessity to always be checking the internet via portable labtop or desktop. The second factor was social networking and retrieving information via sites like facebook, myspace, etc. These factors alone display the necessity to be integrating functional browsers on all new cell phone devices.
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Brandon Bornancin is the Founder and Chief Executive Officer of EnMobile, a full-service innovative and strategic mobile marketing agency specializing in creative mobile technology and platforms. He is an expert in mobile marketing, buzz marketing, social media, public relations, advertising, and entrepreneurship. Mr. Bornancin is responsible for his agencies mission, vision, and market leadership. He continually works to improve consumer interaction and communication via mobile marketing and mobile advertising. As a recognized expert in the development of mobile marketing campaigns and software, Mr. Bornancin works directly with fortune 500 companies to create one-on- one marketing tactics and services that are easy to use and work to help clients improve their return on investment. |