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Broadband Connection

What is broadband? For those who wish to upgrade their internet service provide, this salient question may be the first thing that come to our minds. But the one important question should be: What can broadband do for me that dial-up can’t?

Broadband has been taking the internet service provider wars by storm. There are tremendous benefits for broadband that individuals and business are rapidly switching to this internet pipeline. Broadband is a form of telecommunications by which a broad range of frequencies is available to wire information. The most common forms of broadband are cable and DSL. With the advent of broadband, the dial-up modem is slowly being shunted aside. Here are a few reasons why more individuals and companies are switching to broadband.

Broadband is built for speed. Because of the wide range of frequencies available, data through the internet can be multiplexed, which allows the quick transfer and delivery of information. In fact, broadband on average is around 20 times faster than dial-up. Dial-up is usually 28-56 kilobits per second (kps) and broadband is around 1500kps.

Speed is important for content delivery, particularly media. For instance, media such as videos and music demand speeds for adequate streaming. Or even popular sites such as youtube.com require a fast connection. Games, such as online role-playing games, hog connection bandwidth to adequately play online.

Broadband provides users with more than just speed. One great advantage is that it’s always on and connected. In the world of dial-up, one needs to connect through a phone line. So to connect you must dial-up, get a “handshake” and wait for the connection to be available. This process could take up to one minute, or even more, causing frustration. With broadband, there is no attempt to dial-up to the server. As long as the physical connection is maintained, the connection does not need to be dialed up. All one needs to do is have the computer connected via a LAN cable, or wireless.

This alternative service also frees up your home phone. Sometimes with dial-up, the phone line competes with the dial-up line. As such, users can only use the phone line one at a time. With broadband, access is kept separate; which means that you can still maintain a dedicated phone line. Who would want to lose important phone calls?

Can you save money with this broadband? Most will think that broadband might be a little costly; indeed, it is. However, this service does allow for Voice Over Internet Protocol (VOIP) for a cheap price. VOIP is a cost-effective way to provide IP telephony services through the delivery of voice information over the Internet. In other words, VOIP can replace your normal telephone. Some save over 50% of their phone bills with a VOIP subscription.

If you have more than one computer, you can find that it’s not easy to share a dial-up line. Usually, only one computer can use the same line. Broadband, however, allows more than one connection. In fact, there’s really no limit at all as long as bandwidth isn’t full. Dial-up may require additional lines, if there is more than one computer needing access.

Broadband provides many advantages over dial-up. Although you’ll pay a premium for its service, the benefits outweigh the costs for most people.

Mobile Internet

What is it?

There are three key factors that have seen the mobile internet become a reality:

1. better handsets, screens and memory

2. better data connections through 3g

3. flat rate data-pricing.

Most mobile users in the UK now have both internet browsing and email capabilities on their phones. In fact surveys have shown that 46% of people in the UK have accessed the mobile internet. With such a large number of users there is significant potential for marketing and advertising.

With the advent of internet focussed phones, such as Apple’s iphone, some have argued that the mobile and PC internets are the same, and thus specific strategies or content for each audience is unnecessary.

The other side of this argument is that the mobile internet is significantly different for a number of reasons:

1. handset screen and keyboard size make the functionality and experience different

2. the user experience with mobile means that they will tend to access in the internet in short bursts or ‘snacking’

3. the MNO portals and repurposing of content means that the mobile user will see a different internet to the PC user (see below).

How does it work?

When most users log in to the mobile internet they will be taken to their operator portal, Vodafone Live! or T-Zones. Although many of these portals or ‘walled gardens’ include search tools, they make it difficult for the user to navigate outside of them.

To log on to the mobile internet outside of these walled gardens requires a good technical knowledge of the phone and internet settings.

Significantly, the MNOs repurpose content, ostensibly to improve the speed and compatibility with the mobile device. This can mean that the look and functions of a website are quite different to the PC-based internet. It also means that some sites, depending on the network are blocked entirely.

A few examples

Google have already made significant inroads to providing mobile search and mobile applications, such as email and maps. As yet, the company has not included it’s AdWords advertising into these applications but is widely expected to do so at some point.